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Digital designer of SaaS products


Presently, I am lead UX Designer for the OCLC next-generation library management SaaS product, WorldShare. Combining librarian interviews, performing usability studies, visioning, and soliciting advisory board input, to craft a single cohesive user experience between twelve separate components.

I mentor, coach, and review the work of four other designers in the development of this cloud-based product.

Was a member of the management team at Fat Spaniel Technologies that secured funding from first-tier VC firm. I have developed innovative and elegant SaaS solutions for complex energy data monitoring presentations.

Some of the corporations seeking our expertise in this emerging market were: BP Solar, Cal/EPA, Pacific Gas & Electric, Queens Botanical Garden, SHARP, Walmart, and Warner Bros.

At Cisco, I proposed and was asked to lead a visual elements design library for their software products. Directed web & print ad campaigns, product collateral & packaging, 3-dimensional site installations, and company properties including trade show booth & traveling semi truck demo.

Also ran usability studies and participated in post mortem roundtables to determine success/failure factors.

320 S. 15th Street
San Jose, CA 95112
LinkedIn Profile




  • Rapid prototyping
  • Skilled client liaison
  • Agile methodology
  • Data visualization
  • Lean startup methodology
  • High/low fidelity
  • Specification writing


  • Acrobat
  • Axure
  • DreamWeaver
  • Excel
  • Adobe Flash
  • Illustrator
  • InDesign
  • MindManager
  • MS Office
  • PhotoShop
  • PowerPoint
  • QuarkXPress
  • Visio


  • Agile by Accelebrate
  • The Design of Cool by Karen Holtzblatt
  • Milton Glaser design course
  • CNET Builder
  • HCI International Conference
  • Edward Tuftee Information Design seminar
  • HOW Conference
  • BayCHI


  • Innovation Award from the Renewable Energy Council (IREC), 2007, for the Cape Light Compact Solarize Ours Schools web site.


Lead User Experience Designer

Jan 2011 - present

Lead UX designer for the OCLC next-generation library management product, WorldShare. Combining automated and in-person design interviews, group visioning, and advisory board input, to blend five separate programs into one cohesive product with one user experience.

The feature development process requires national and international travel. In this position, I lead and mentor three other designers. In this position, I act as lead designer, mentoring and managing three other designers on the cloud-based product.

Responsibilities and accomplishments

  • Collaborate with a global team in a month-based iterative Agile environment, with quarterly feature releases.
  • Strategize with product managers, engineering leads, web designers, in developing features.
  • Identify and test areas for improvement identified using beta customer feedback forum.
  • Develop user research tests utilizing, a/b testing, walkthrough methodologies, and heatmaps.
  • Create high and low fidelity wireframes with functional documentation and navigation maps for developers.
  • Utilize Axure, Photoshop, and Flash to create static and interactive feature walkthroughs.

Marketing Communications Manager

Apr 2003 - Jan 2009
Fat Spaniel Technologies

Member of management team that secured funding from first-tier VC firm. Develop innovative and elegant solutions in design of complex information presentation for energy monitoring software. Cal/EPA, Jay Leno’s Big Dog Garage, Pacific Gas & Electric, Queens Botanical Garden, SHARP, Wal-Mart, and Warner Bros. Studios are among clients who have sought my expertise in information presentation.

In the case of Morningstar, I designed a demo that shortened their sell time from 30 minutes to just 10.

My last major project at Fat Spaniel was a web 2.0 premier management product for customers with geographically spread out assets, that allows them to manage events, assets, notes, and query historical data with a graphical response.

Responsibilities and accomplishments

  • Won IREC (Interstate Renewable Energy Council) award for innovation in 2007.
  • Manage designers and programmers in development of Flash, and HTML sites that incorporate AJAX, and Web 2.0 features and XML live data from multiple sources.
  • Utilize agile software development method.
  • Design interactive instructional Flash pieces as educational compliments to monitoring software.
  • Utilize flow charts, site maps, functional specs, and quick prototyping.

Freelance Graphic Designer

Mar 2002—Mar 2003


Worked on contractual and single-job basis with multiple clients translating client briefs into clean and effective user experiences. Remained focused on emerging and evolving user behaviors and best practices in order to deliver the best interaction design.

Responsibilities and accomplishments

  • Produce targeted marketing material from concept to final electronic files.
  • Developed brand-appropriate solutions for each client.
  • Translated business objectives into appropriate visual communication solution.
  • Collateral, trade show, installation, and web design.
  • Cost management and budgeting.
  • Adherance to corporate standards, while pushing for improved user experience.

Interactive Media Art Director

Apr 1994—Aug 2000


Detail-oriented marketing team member supervising branding and design for both external and internal projects of the Enterprise Business Unit. In charge of developing and directing Cisco-branded user interface. Worked in fast-paced environment creating designs within budget limitations and resolving issues quickly. Developed and delivered on creative briefs.

Responsibilities and accomplishments

  • Managed two employees and projects worldwide.
  • Coordination and implementation of web graphics, developing style and navigation continuity for large B2B site.
  • Work with web content managers, IS programmers, writers and editors, and usability specialists.
  • Organize visual and UI updates.
  • Developed Cisco online store, and Small/Medium Business online store web sites.
  • Art direction of interactive web sites, photo shoots, and CD-ROM projects.
  • Formed style and visual icon library for over 36 software programs and made them available to programmers over the company intranet.
Copyright © 2015 Jeff Ehlers. All rights reserved.